MARKETING AUTOMATION

Since the advent of E-commerce, There has been a lot of data flood about the customer behaviour and the most tailored advertisements catering to the right audience have always been the ones with the upper hand, but tracking the behaviour of each customer and giving him/her the most relevant ads in the most relevant time can be overwhelming to do manually, even the most skilled operator can make mistakes.

MARKETING AUTOMATION TOOLS

 Marketing Automation platforms like

·         Clickdimension

·         Hubspot

·         Marketo

·         Pardot and

·         Eloqua

make it easy for small, medium and large-scale enterprises to do their targeted marketing.

WHAT DO THEY DO?

RETARGETING CAMPAIGN

Your customer could have browsed one product from the plethora of them you produce, that gets recorded and they are automatically driven into the retargeting campaign, in which similar products are displayed to them in various places in the internet until they are converted enough to become a buying customer. Then they are driven into another campaign. 

E-MAIL AUTOMATION

In this campaign, e-mails related to their product/services of interest can be regularly sent and depending upon the customer’s response, the course of action can be changed.

TEXT MESSAGE AUTOMATION

Marketing automation also lets you exploit the advantages of text messages effectively. This is an area which is not given much attention by business owners as of now but it has a huge upside potential. The average open rate for emails is 20% while it is as high as 80% for text messages and most of them are opened in less than 5 minutes of reception.

You can automate the text messages in a timely way with tailored content and a strong call-to-action (for example, discounts) to make full use of this potential interface.

KARYATECH’S CENTRE OF EXCELLENCE

Karya Technologies’ Marketing Automation practise helps clients in

·         Selecting

·         Implementing

·         Tailoring the right marketing Automation software

We implement and customise various cutting-edge features such as

·         E-mail Marketing

·         Lead scoring and nurturing

·         Progressive Profiling

·         Social Media Management

·         Landing pages

·         A/B Testing

Our services come under the broad category of

·         Advisory

·         Implementation and enhancements

·         24/7 platform support

To get the best quality Marketing Automationassistance